By LifeWayKefir LifeWayKefir on 5/16/2012 10:00 AM
Good news kefir lovers – more Lifeway Kefir products will be coming to Target stores this month! Lifeway Kefir is currently available in 170 Target stores across the country and over the next few weeks that number will nearly triple to over 450 stores!
In addition to bringing Lifeway Kefir into stores where it was not previously available, we will be offering a wider variety of Lifeway Kefir flavors in 8oz bottles, including Mango and Madagascar Vanilla! We understand that you're busy, so we're doing our part to make it easier for customers to grab a quick, nutritious meal or snack on the go.
Still can't find Lifeway Kefir in your favorite store? Download a list of our products that you can take to the customer service department:
Download PDF
By LifeWayKefir LifeWayKefir on 5/15/2012 10:19 AM
Little Susie Applebaum sat down to eat lunch during fifth period at All American Middle School. She opened her lunchbox and discovered a bologna and cheddar sandwich on white bread with mayo, a few crackers, and a brownie for dessert.
Thousands of miles away, Little Giovanna di Cosimo took a seat at her lunch table at Bella Signora Middle School. Giovanna unwrapped her lunch and found a whole wheat pita spread with hummus and stuffed with roasted vegetables, a small spinach salad drizzled with citrus and olive oil vinaigrette, and a container of grapes.
Guess which lil lady is healthier, and which one is on the road to obesity, heart disease and cancer? (*Cue Debbie Downer music*)
In a typical year, the average American downs a whopping 40 pounds of white bread, 75 pounds of added fats and 32 gallons of soda. True, we’ve gotten better at eating our veggies, but two-thirds of the “vegetables” we consumer are from potatoes (fried or mashed) and iceberg lettuce. As a result, more than one-third of U.S. adults are obese, and millions struggle with heart disease, diabetes and cancer.
Compare that with the traditional eating patterns of the Mediterranean (Greece, South of France, Italy, Turkey). Those folks center their meals around whole grains, fruits and vegetables, heart-healthy olive oil, fish and lean meat and plenty of nuts, beans and seeds. They snack on walnuts and enjoy a glass of vino before dinner, whereas we munch on cheese curls and swig sugar-soaked energy drinks. As a result, Mediterraneans enjoy drastically reduced rates of chronic diseases such as heart disease and cancer and have a much higher life expectancy. One study found that eating Mediterranean as part of an overall healthful lifestyle was associated with a more than 50% lower rate of death from all causes.
May is National Mediterranean Diet Month and Oldways, creator of the Mediterranean Diet Pyramid back in 1993,is featuring a host of top-notch Mediterranean-minded dietitians on their website, offering up recipes galore. We had the chance to chat with The Nutrition Twins– Lyssie Lakatos, RD, and Tammy Lakatos Shames, RD – who reminisced about growing up with a Thursday “pizza night” tradition. However, unlike most households where such a meal no doubt features artery-choking pepperoni and sausage, the twins’ mom was ahead of her time, whipping up a Mediterranean version featuring juicy plum tomatoes, artichoke hearts and feta cheese with basil and tangy black olives. (Here’s the recipe.)
The twins also treated us to a yummy Mediterranean-minded recipe for Chilled Watermelon Soup, perfect for a summer BBQ:
Chilled Watermelon Soup with Kefir
Makes 4 cups
Ingredients
• 4 cups seeded watermelon cubes
• 1/3 cup apple juice
• 2 tablespoons fresh lime juice
• 1 teaspoon chopped fresh mint
• 1/4 to 1/2 teaspoon ground ginger
• 1 tablespoon honey (optional)
• 1/3 cup plain nonfat kefir
Directions
Process first 5 ingredients and honey, if desired, in a blender or food processor until smooth, stopping to scrape down sides. Cover and chill one hour. Serve in individual bowls and top with a generous swirl of kefir.
Join in the Mediterranean Month conversation on Twitter, sharing your recipes and thoughts, by using the hashtag #MedMonth.
By LifeWayKefir LifeWayKefir on 5/11/2012 8:40 AM
With the recent disappointing news that the amount of
plastic debris in the north-east Pacific Ocean has
increased, not decreased, over the past 40 years it’s more important than ever to consider responsible packaging and disposal. If you’ve never heard of the Great Pacific Garbage Patch you’re in for a shock – it’s a mass of garbage two times the size of Texas, floating in the Ocean between Hawaii and California, and it’s 90% comprised of plastic waste. Water bottles, plastic bags, you name it – it’s the largest landfill in the world and it’s wreacking havoc on ocean life.
At Lifeway Kefir we’re constantly exploring new ways to make our products and packaging more Earth-friendly, so we thought we’d address some of your more eco-minded frequently asked questions.
Are your kefir bottles recyclable?
Yes! Our BPA-free bottles are made from #2 HDPE plastic, which is one of the most commonly recycled materials in the US. Once the kefir is gone, toss the bottle into the recycling bin and it can be recycled into lawn furniture, office supplies, buckets, car parts and more.
What about packaging in cardboard or glass?
We’ve explored both of these options, but at this point plastic is the only way to safely delivery a quality product to market. The carbonation produced by certain strains of our “good bacteria” could cause glass bottles to burst, which would be dangerous and wasteful.
What about biodegradable plastics?
The labels on our kefir bottles are treated with EcoPure, an additive that allows the label to break down in compost. Additionally, our Starfruit frozen kefir stores use biodegradable utensils and unbleached, 100% recycled napkins.
What else is Lifeway doing to reduce its overall carbon impact?
Lifeway purchases renewable energy credits to offset 100% of the electricity used to produce our products. This landmark helps us to avoid over 2.5 million pounds of carbon dioxide pollution. This has the same impact as planting 335 acres of trees or removing 222 cars from the road.
So don’t forget to recycle your kefir bottles, bring your own bag to the store and ride your bike to work!
By LifeWayKefir LifeWayKefir on 5/8/2012 9:19 AM
By now you already know that Lifeway Kefir is delicious in smoothies, over fruit and granola and straight out of the bottle –at least we hope you know that! But there are oh-so-many other uses for our Kefir, we had to share them with you.
Recipe Swap
Eastern European folks have been cooking and baking with kefir for years. It adds richness to baked goods, much like buttermilk, and a creamy, tangy quality to dressings, dips and other dishes. We recommend cooking and baking with plain, or Greek-style plain – although we have heard that some of our fruit-flavored kefirs are tasty in pancakes and other sweet dishes.
In raw applications like dips and dressings, all 12 probiotic strains stay live and active – so you’re not only adding flavor, but you’re also supporting your digestive and immune systems. When cooked, some of the less-hearty strains will die off, but you’re still cutting fat and calories from your favorite recipes without sacrificing flavor. Plus, reaching for a bottle of Lifeway Kefir can save you a trip to the store when your recipe calls for sour cream, mayonnaise, buttermilk or yogurt.
Here are a few tips for cooking and baking with kefir:
- Use a 1-to-1 ratio when substituting for buttermilk, sour cream and yogurt in a recipe that will be cooked or baked.
- When making dips, substitute ½ the mayonnaise, yogurt or sour cream called for with kefir – we recommend Greek Style Kefir to maintain a thick consistency.
- When substituting for sour cream or yogurt in a dressing recipe, place kefir in the freezer for about 30 minutes before measuring it – this will help to thicken it without adding corn starch or other thickeners. Use a 1-to-1 ratio for substitution.
- Mix kefir with a little powdered sugar to make a quick, tangy glaze for pound cakes, donuts and more – tastes great with fresh orange or lemon zest, too!
- If you aren’t sure where to start, check out the recipes we’ve already blogged. Some of our favorites include a basic kefir salad dressing, honey nut panna cotta, creamy guacamole and spinach dip, tomato bisque and even donuts. Oh, and don’t forget pancakes! Our customers love to replace buttermilk with kefir in their favorite pancake recipes.
Kefir for Your Skin and Hair
There are so many ways to cook and bake with kefir, you’ll have no trouble getting kefir in your belly every day – but what about putting kefir on your body?
You’ll find Alpha Hydroxy Acid (AHA) in most trendy skin care products these days – it helps to expose more radiant skin by dissolving the lipids that hold old skin cells together. You will also find AHA in… kefir!
So why pay extra for added perfumes, artificial coloring and other junk when you already have a bottle of kefir in your fridge? Check out DIY recipes for facial cleansers, scrubs, masks, hair conditioner and more on our Kefir Beauty Secrets page!
Have you found any interesting uses for Lifeway Kefir? Leave a comment, we’d love to hear about it!
By LifeWayKefir LifeWayKefir on 5/4/2012 8:06 AM
If you’re a mom, you probably eat either standing up, in the car, or off of your kid’s plate. Maybe you can snatch a few samples at CostCo and call it lunch. But considering the Herculean amount of energy you’re expending by chasing your child around, shelpping him from activity to activity - not to mention possibly working full or part time, managing a household and exercising when you can – you need (and deserve!) more.
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By LifeWayKefir LifeWayKefir on 5/2/2012 10:00 AM
Prepare yourselves, banana fans, we have some news you might not like. We did a quick poll around the office and guess what? None of us are crazy about bananas! Yes, they are a great source of vitamin B6, potassium and fiber. Yes, they are individually wrapped for your snacking convenience. But with their mushy texture, they just aren’t for everyone. Despite not liking them on their own, we could all agree that we love bananas in things. Banana bread, banana cake, smoothies – even the biggest banana haters in the office agreed that all those things are delicious.
So we were thrilled to find an old fashioned banana cake recipe in Rebecca Miller Ffrench’s book Sweet Home: Over 100 Heritage Desserts and Ideas for Preserving Family Recipes that we could add kefir to! The result is a not-too-sweet cake with lots of oats, so it’s slightly nutty and substantial. You can frost it with cream cheese icing like we did, or just dust the top with powdered sugar and have a slice with a cup of tea.
Ingredients:
- 1 stick unsalted butter, room temperature
- 1 cup firmly packed light brown sugar
- ½ cup granulated sugar
- 2 large eggs
- ¾ tsp baking soda
- ½ tsp baking powder
- ½ tsp salt
- 1/3 cup Lifeway Plain Kefir
- 1 & ½ cup all-purpose flour*
- ¾ cup rolled oats
- 1 cup mashed bananas (2-3 very ripe)
*Substitute up to half this amount with whole wheat flour.
- Preheat your oven to 30 degrees and grease a 13x9” baking pan. Cream the butter and sugars for about 4 minutes on high. Add the eggs one at a time, blending with each addition.
- In a small bowl, dissolve baking powder, baking soda and salt into the kefir. Alternately add the kefir mixture and the flour into the butter mixture. Blend in the oats and bananas, beat on low for 30 seconds.
- Pour the batter into the prepared pan and bake 20-25 minutes or until a toothpick inserted into the center comes out clean and the top is golden brown. Remove from oven and cool completely in the pan.
By LifeWayKefir LifeWayKefir on 5/2/2012 7:36 AM
Later this month, Lifeway CEO Julie Smolyansky will share her insights on leadership as part of the Entrepreneurs Panel during the 10th annual GE conference for senior women business leaders – Leading & Learning. The Leading & Learning event provides a forum for some of the most prominent women in the world to discuss global trends, innovation, leadership, and growth challenges.
Julie Smolyansky became the youngest female CEO of a publicly held company when she took over Lifeway Foods in 2002. As a tireless advocate for women and entrepreneurs, Julie is excited to offer her unique perspective during this opportunity for senior female executives to learn, grow, and network.
Leading & Learning will be held May 7-9 at GE’s Leadership Training Campus in Ossining, NY.
By LifeWayKefir LifeWayKefir on 4/26/2012 7:58 AM
Mice have it rough. They’re preyed upon by dogs, cats, owls and snakes, they’re infested with diseases, and people scream like wild animals every time they spot one.Also, they have small balls.
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By LifeWayKefir LifeWayKefir on 4/25/2012 10:44 AM
Our CEO and CFO, Julie and Edward (respectively) recently snagged an invite to the 27th annual Rock and Roll Hall of Fame Inductions in Cleveland. Rubbing shoulders with Kid Rock and Smokey Robinson, a glass of bubbly in hand, she realized something was missing in this land of musical decadence.
That something would be kefir.
What do hardcore rockers like Guns N’ Roses and Red Hot Chili Peppers have in common with a tangy probiotic drink? We’re glad you asked:
Professional musicians need strong bones to withstand rocky crowd surfing. Lifeway kefir is as rich in bone-building calcium as milk or yogurt.
You’ve gotta have a slim waistline to really rock a pair of patent leather pants (Marilyn Manson, we’re looking at you.) Research suggests that consuming three servings of low- or nonfat dairy a day, like kefir, can help you burn fat.
Fooling around with countless groupies opens you up to a host of infections. Rock n’ rollers can boost their immune system with probiotics, the billions of “healthy bacteria” that live inside every bottle of Lifeway kefir. Kiss on!
The probiotics in kefir have also been shown to help fight bad breath, an absolute faux pas for rockers walking the red carpet and being interviewed by E!
Because it’s fermented, a bottle of kefir can stay fresh in your fridge for a long, long time. That means when the Beastie Boys return home from a month on the road, they’ll still have a tasty beverage waiting in the SubZero.
The naturally occurring lactic acid in kefir sloughs off dead skin cells when applied topically, unveiling healthy, younger-looking skin beneath. Beyonce could save the money she spends on pricey facials and just slather her pretty mug with a few ounces of Lifeway instead. (Hey B – try whipping up this easy recipe: Mix 3 tbsp ground almonds with 1/3 cup of kefir. Apply and leave on for ¼ hour. Gently wash off with warm water.)
Run ning around on stage in skintight costumes for hours at a time can leave a female musician susceptible to that not-so-fresh feeling…or, even worse, a yeast infection. But regularly consuming probiotics is a natural, food-based way to keep levels of microflora (aka good bacteria) in the intestines high, rendering you less susceptible to these itchy infections.
Rock on, kefir lovers! Rock on.
By LifeWayKefir LifeWayKefir on 4/24/2012 11:03 AM
A few weeks ago we challenged our Twitter-savvy kefir fans to tweet their favorite kefir-centric recipe in 140 characters or less – we called it the #kefir140 contest. We loved reading your creative and sometimes smart-aleky tweets and thought we’d share a few of our favorites with everyone today.
@greyslatergoods Kefir Taco Sauce: Combine ¼ c Greek Style Kefir, ¼ c salsa verde, squeeze of lime, dash of hot sauce! #kefir140
@in2bizarrefoods Blend 1/2c kefir & carrot juice, 1/2c frzn banana & mango, lime juice, cilantro, 1T p butter, ice = thai smoothie #kefir140.
nutritionmuse #kefir140 Grate 1 zucchini saute w 1T grapesd oil/1 clv garlic til soft Stop heat/stir in 1c kefir/2T parm chz/crkd pep 2taste putover pasta
And then, of course, there was this tweet from Agnes, that might be the best kefir recipe of all:
@agnesbartonsabo run 20 mi. take pint of frozen kefir & jar of sprinkles to couch. do not get up til they're both empty. #kefir140
The contest is closed, but that doesn’t mean you have to stop the creative juices from flowing! Tweet your favorite kefir recipes to us @lifeway_kefir, we’d love to see them!