We're Gonna Party Like It’s 1986!
Mar
15Posted in [contests], [Exercise], [Kid’s Health], [Nutrition], [Press] By LifeWayKefir LifeWayKefir
3/15/2011 8:45 AM
Did you rock a single earring while grooving to The Bangles’ Walk Like an Egyptian? Watch Matthew Broderick, Jennifer Grey and Charlie Sheen on the big screen in Ferris Bueller’s Day Off? Swoon over a foxy Michael J. in Family Ties? Reach out in Hands Across America?
Congratulations: You’re totally 1986!
So is Lifeway Foods! Our company, born in 1986, is celebrating its 25th anniversary this year with 12 months of festivitie. Kicking things off is a fabulous cross-country tour, an 11-week, non-stop party from coast to coast, celebrating everything fun and funky about the 1980s. The tour kicked off last week at the Natural Products Expo West in Anaheim. Now, the retro road trip is hitting the road, with plans for weeklong stops in Los Angeles, San Francisco, Seattle, Denver, Dallas, Chicago, Cincinnati, Philadelphia, and Boston. The party will culminate in New York City, with Lifeway Foods CEO Julie Smolyansky and her brother, CFO Edward Smolyansky, ringing the NASDAQ stock market closing bell in Times Square on May 16.
Health-conscious families, college students, and fitness enthusiasts alike are invited to the free festivities, which will celebrate the 1980s with an awesome modern twist. Activities include pedaling our customized human-powered blender bikes, blending tasty Lifeway Kefir smoothies, taking a blast-from-the past 1980s-styled photo using green screen technology, participating in digital games and enjoying Foursquare check-in prizes. Guests can also sample Lifeway Kefir's healthy and delicious Lowfat Strawberry, Lowfat Blueberry, Lowfat Pomegranate, and limited edition Lowfat Birthday Cake flavors…all while sporting leg warmers and shoulder pads, of course!
In addition to throwing this totally rad party to commemorate 25 years in business, Lifeway Foods will donate a total of $25,000 to Healthy Kids Challenge. Our goal is to have guests in each city generate 2,500 minutes of pedal power on the human-powered blender bikes within the week. For every minute a guest pedals, we will donate $1 to the organization, which helps school, community, business, and health leaders take action for kids toeat, move, and enjoya healthy balance.
Want to see if our tour will be in a city near you? Check out our map here.
What's YOUR favorite 80's memory?
On processing, please waiting for ...