Frozen Kefir: "Make It Work!"
Sep
9Posted in [frozen kefir], [Women’s Health] By LifeWayKefir LifeWayKefir
9/9/2011 9:23 AM
Think Heidi Klum and Tim Gunn are the hottest things at Mercedes-Benz Fashion Week this weekend? Think again! (Although we do *heart* Project Runway.) Nope, the words on all the fashionistas’ lips are: Lifeway Frozen Kefir. Literally…we’re handing out more than 25,000 free samples of extra-healthy, 90-calories-per-serving Frozen Kefir, and it will be passing through throngs of Chanel-shellacked lips.
"Mercedes-Benz Fashion Week is a place for tastemakers, and not just in the apparel department,” says Lifeway Foods President and CEO Julie Smolyansky, who will be on hand at Fashion Week. “These people are always watching for new trends, as well as watching their waistlines. Our kefir products are a perfect fit.” She’s right: Seven months ago, our drinkable kefir flew off the shelf during the Fall 2011 Collection shows. “It's great exposure to body- and health-conscious consumers who may not know what kefir is but become converts as soon as they take a sip or a scoop."
We’ll have a sleek, modern pop-up kefir cafein the event lobby at Lincoln Center from 9am-9pm on Friday, September 9, serving strawberry, mango, pomegranate and original flavors with choose-your-own toppings like strawberries, blueberries, sprinkles and chocolate chips.
From 6-7 pm on Saturday, September 10, and 7-8 pm on Sunday, September 11, Lifeway ambassadors will hand out single-serve portions for after-dinner snacks in the event lobby.
A quintet of Lifeway freezers (two in the Lobby and three backstage for models, press and backstage guests) will be stocked with single-serve portions for an anytime pick-me-up throughout the week.
For attendees and passersby who want to prove that they rubbed shoulders with fashion greats like Michael Kors, Diane von Furstenberg, and Vera Wang (or at least pretend they did), Lifeway is also offering free photos with Mercedes-Benz Fashion Week/Lifeway-captioned borders at a Photoboxi digital photo booth all day on Friday, September 9. Snapshots can be instantly uploaded to users' email, Facebook and/or Twitter accounts to broadcast the "I was there!" news to friends, family and colleagues.
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