Kefir Kommunity

Yep, we’ve headed West from Chicago and have been living in a gorgeous, eco-minded home created by public relations firm Cercone Brown called The Green House.Cercone Brown invites the nation’s most influential editors and writers to live in the home for a full immersion into the next generation of sustainable living solutions.

Lifeway was a proud sponsor this year, along with forward-thinking companies such as Justin’s Nut Butters, Earth Balance, Juice Beauty and B-Cycle bike sharing program. The kitchen – everyone’s favorite room in the house – was stocked with our products, which are recyclable, BPA- and antibiotic-free, biodegradable and made in an energy-efficient plant. The days started with a Lifeway Kefir bar: Bottles of organic lowfat pomegranate/acai, blueberry and plain, BioKefir and Frozen kefir, alongside strawberries, banana, blueberries, spinach, kale, broccoli, granola and almond and peanut butter. Writers were invited to whip up their dream smoothie and crank it out on our special cross-country tour Blender Bike, created in honor of our 25^th anniversary this year.

Meghan, a beauty and health editor from Los Angeles, kicked things off with a Virgin Green smoothie: Plain Lifeway kefir, broccoli, spinach and banana; Cooking blogger Candace followed that up with spinach, pineapple, almond butter and plain kefir. “My entire family loves kefir,” the mom of two, who has lost 40 pounds in the last year through juicing, told us. “I’ll buy a bottle and it’s gone before the end of the day. And they beg me for ProBgs.”

Avid biker and freelance writer Cristina found our BioKefir shots came in especially handy after she ate a grilled jalepeno pepper on a dare and her mouth set on fire. Earlier that morning, she raved about the pocket-sized shots: “I wanna drink five of them! And I dare somebody to cough in my face – that’s how strong my immune system is now! Bring it on, cold and flu!”

Registered Dietitian Ashley Koff, author of the newly released “Mom Energy,” was on hand to tell us she loves “that Lifeway has a whole array of organic offerings.” Her favorite: Start with the plain and add your own special additions, like veggies or nut butter. “Adding plain kefir to your diet is a great way to get your probiotics and the benefits of organic dairy.”