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Occupy Lifeway


Posted in [CEO Julie Smolyansky], [Every Mother Counts], [frozen kefir], [General Health], [Miscellaneous], [Press], [Television] By LifeWayKefir LifeWayKefir
11/20/2011 2:40 AM 

Occupy Wall Street has taken over headlines, with thousands of protesters calling attention to perceived social and economic inequality.

Lifeway kefir is jampacked with seven to ten billions CFUs of p
robiotics, live and active cultures that occupy your GI tract to calm tummy troubles and boost overall immunity.

We matched them head to head – see which occupier emerged on top.

Been around for…

Occupy Wall Street: Two months

Lifeway kefir: 25 years

Edge: Lifeway


Masterminded by…

Occupy Wall Street: Canadian activist group Adbusters

Lifeway kefir: The Smolyansky family

Edge: Draw


Celeb supporters

Occupy Wall Street: Roseanne Barr, Michael Moore, Sean Lennon, Joan Baez

Lifeway kefir:Christy Turlington Burns, Tina Fey, Mary J. Blige, Paris Hilton

Edge: Lifeway


Bicycle tie-in

Occupy Wall Street: Attendants charge up their laptops and other electronics viabicycles rigged with electricity-generating technology. 

Lifeway kefir: Our 25th anniversary human-powered blender bike allows riders to whip up Lifeway Kefir smoothies while simultaneously burning calories.

Edge: Lifeway


Home base

Occupy Wall Street: Zuccotti Park, NYC

Lifeway kefir: Niles, IL

Edge: OWS


Public opinion

Occupy Wall Street:An NBC/ Wall Street Journalsurvey found 37% of respondents support the occupy movement; 18% oppose it. 

Lifeway kefir: An informal poll of our friends found that 92% love their kefir; 96% of parents said their kids were major ProBugs fans.

Edge: Lifeway



Occupy Wall Street: “We are the 99%.”

Lifeway kefir: “It’s cosmic, baby.” (For Starfruit, our frozen kefir)

Edge: Depends on how chill of a mood you’re in.




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