Kefir Kommunity

Occupy Wall Street has taken over headlines, with thousands of protesters calling attention to perceived social and economic inequality.

Lifeway kefir is jampacked with seven to ten billions CFUs of probiotics, live and active cultures that occupy your GI tract to calm tummy troubles and boost overall immunity.

We matched them head to head – see which occupier emerged on top.

 
Been around for…

Occupy Wall Street: Two months

Lifeway kefir: 25 years

Edge: Lifeway

Masterminded by…

Occupy Wall Street: Canadian activist group Adbusters

Lifeway kefir: The Smolyansky family

Edge: Draw

Celeb supporters

Occupy Wall Street: Roseanne Barr, Michael Moore, Sean Lennon, Joan Baez

Lifeway kefir:Christy Turlington Burns, Tina Fey, Mary J. Blige, Paris Hilton

Edge: Lifeway

Bicycle tie-in

Occupy Wall Street: Attendants charge up their laptops and other electronics viabicycles rigged with electricity-generating technology. 

Lifeway kefir: Our 25^th anniversary human-powered blender bike allows riders to whip up Lifeway Kefir smoothies while simultaneously burning calories.

Edge: Lifeway

Home base

Occupy Wall Street: Zuccotti Park, NYC

Lifeway kefir: Niles, IL

Edge: OWS

Public opinion

Occupy Wall Street:An NBC/ Wall Street Journalsurvey found 37% of respondents support the occupy movement; 18% oppose it. 

Lifeway kefir: An informal poll of our friends found that 92% love their kefir; 96% of parents said their kids were major ProBugs fans.

Edge: Lifeway

Slogan

Occupy Wall Street: “We are the 99%.”

Lifeway kefir: “It’s cosmic, baby.” (For Starfruit, our frozen kefir)

Edge: Depends on how chill of a mood you’re in.