Kefir Kommunity

Hello Lifeway readers! My name is Natalie and I’m the newest member of the Lifeway family. When I first started back in December I was a real kefir novice - I could only really tell you what I’d read on the bottle. But around here, you go from novice to expert pretty quickly by handling customer emails and phone calls. When I didn’t know the answer to someone’s question I’d ask one of my friendly co-workers for help, which is how I was introduced to our CFO Edward’s quirky sense of humor.
 

A customer sent us some feedback about how she thought drinking kefir had helped her to control her allergies – having never heard that before, I forwarded it to a few people, including Eddie. He responded, “It's a super food, ask the office. I've never been sick, had an allergy, etc. In fact yesterday I was run over by a train, and had kefir before and after, and suffered few side effects. It makes you like a vampire. Only sun and garlic can harm you."

Of course he was exaggerating, but when I got done laughing I started thinking about it, and there are a lot of coincidences between Lifeway Kefir and Dracula’s decedents!

1.     Survival skills – Vampires are famously resilient, only vulnerable to sunlight, garlic and a wooden steak to the heart. Likewise, probiotics are resistant to acid and bile, and are able thrive in the rough environment in your intestinal tract.

2.      Forever young – Vampires never age, which is great news if you get bitten in your 30s when you’re at a good place in your life, not so great if you’re doomed to be 15 years old forever. While kefir won’t necessarily stop time, Lifeway Kefir’s exclusive blend of probiotics “ProBoost™” have been clinically proven to support immunity and enhance digestion, as well as boost your well-being in several ways. So you’ll feel young forever!

3.      Strange beauty – Maybe Nosferatu isn’t such a looker, but most big screen vampires are. Long, dark hair, flawless porcelain skin, and sometimes, they’re even a little sparkly. Not only does drinking kefir make you feel great, which translates to smiling more, standing a little taller, and generally looking good – but you can also use it to achieve the same gorgeous hair skin and nails of your favorite undead heart throb. Check out our kefir beauty secrets to find out how!

4.      Turkish wordplay - The year 1047 marked the first appearance of the word "upyr" (the Turkish word for “witch,” an early form of the word "vampire") in a document referring to a Russian prince. Over 1000 years earlier, people in the Caucasus Mountains started to enjoy a cultured milk drink called kefir, derived from “keif,” the Turkish word for “good feeling.”

5.      Always on trend – Vampire legends have been around for nearly 1000 years, but they are just as popular now as they were then, and every few years they reinvent themselves for a whole new crop of fans. Horrific Nosferatu thrilled movie-goers in the 1920’s, a few years later Bela Lugosi made the ladies swoon as Dracula. The 70s and 80s were packed with good-looking blood-suckers preying on disco and club-goers and then came Interview with a Vampire in 1994 (Brad Pitt and Tom Cruise, hello!) These days we have True Blood and Twilight keeping vampires relevant and there’s no doubt the trend will continue forever! Likewise, Lifeway Kefir got its start back in 1986 by bringing a 2000 year old concept to the modern era. Over the years we grew and changed – always trying new things like La Fruta, a kefir drink found in Hispanic markets, or ProBugs – a line of organic whole milk kefir made just for kids. These days Lifeway Kefir is available in hundreds of varieties – and our newest flavors of frozen kefir are taking fans by storm!

So maybe what Eddie said wasn’t such a stretch after all – maybe kefir and vampires go together like peanut butter and jelly. But just in case we’re wrong, you might want to stay away from train tracks for a while longer!