Lifeway Kefir Hits the Big Screen in ‘Sex and the City 2’
Jun
1Posted in [Miscellaneous], [Women’s Health] By LifeWayKefir LifeWayKefir
6/1/2010 3:48 PM
Move over, cosmopolitans – there’s a new drink in town!
That’s right, Lifeway Kefir has stolen the spotlight away from the famous pink martinis and is ready for its closeup. In the new Sex and the City 2 movie, which debuted last week, a bottle of Lifeway Kefir can be seen in Miranda Hobbes’ kitchen, reflecting the appeal of the product to health- and body-conscious women like those depicted in the Emmy award-winning Sex and the City TV series and its two spinoff feature films
“Ten years ago, Lifeway Kefir was a niche product,” says Lifeway Foods CEO Julie Smolyansky. “Today it’s mainstream. Nothing makes that clearer than seeing it in a movie like Sex and the City 2 with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings.”
We’re thrilled with such excellent exposure for our brand, particularly because such a huge percentage of SATC audiences are made up of health-conscious women in their 20s, 30s, and 40s – our biggest fans!
With Lifeway hitting the silver screen, we have to wonder…What’s next? Shrek slurping Green Kefir with Phytoboost? Ironman chugging Low-fat Pomegranate? We sure hope so!
Have you seen Sex and the City 2 yet? Did you spot the kefir in Miranda’s kitchen?
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