Newest Rock N Roll Hall of Fame Inductee: Kefir!
Our CEO and CFO, Julie and Edward (respectively) recently snagged an invite to the 27th annual Rock and Roll Hall of Fame Inductions in Cleveland. Rubbing shoulders with Kid Rock and Smokey Robinson, a glass of bubbly in hand, she realized something was missing in this land of musical decadence.
That something would be kefir.
What do hardcore rockers like Guns N’ Roses and Red Hot Chili Peppers have in common with a tangy probiotic drink? We’re glad you asked:
Professional musicians need strong bones to withstand rocky crowd surfing. Lifeway kefir is as rich in bone-building calcium as milk or yogurt.You’ve gotta have a slim waistline to really rock a pair of patent leather pants (Marilyn Manson, we’re looking at you.) Research suggests that consuming three servings of low- or nonfat dairy a day, like kefir, can help you burn fat.Fooling around with countless groupies opens you up to a host of infections. Rock n’ rollers can boost their immune system with probiotics, the billions of “healthy bacteria” that live inside every bottle of Lifeway kefir. Kiss on!The probiotics in kefir have also been shown to help fight bad breath, an absolute faux pas for rockers walking the red carpet and being interviewed by E!Because it’s fermented, a bottle of kefir can stay fresh in your fridge for a long, long time. That means when the Beastie Boys return home from a month on the road, they’ll still have a tasty beverage waiting in the SubZero.The naturally occurring lactic acid in kefir sloughs off dead skin cells when applied topically, unveiling healthy, younger-looking skin beneath. Beyonce could save the money she spends on pricey facials and just slather her pretty mug with a few ounces of Lifeway instead. (Hey B – try whipping up this easy recipe: Mix 3 tbsp ground almonds with 1/3 cup of kefir. Apply and leave on for ¼ hour. Gently wash off with warm water.)Run ning around on stage in skintight costumes for hours at a time can leave a female musician susceptible to that not-so-fresh feeling…or, even worse, a yeast infection. But regularly consuming probiotics is a natural, food-based way to keep levels of microflora (aka good bacteria) in the intestines high, rendering you less susceptible to these itchy infections.
Rock on, kefir lovers! Rock on.